From first sketch to the App Store.

App development from idea to launch.

I'm Joshua Dearden, an independent developer in Cardiff. I plan, design, build, test and publish apps for iOS, Android, Windows and macOS, for private clients, founders and growing businesses.

  • iOS, Android, Windows, macOS
  • Fixed-price packages from £150
  • Clients across the UK and abroad

One developer, from the first call to the final release.

Joshua Dearden App Development is an independent software practice based in Cardiff. You work directly with the person designing and writing your app, so nothing gets lost between a salesperson, a project manager and a developer.

I take on projects for private clients, entrepreneurs, startups, small and medium-sized companies, and teams whose existing app needs updates or ongoing support.

  • iPhone and iPad
  • Android
  • Windows
  • macOS

Why clients work with me

A straightforward process, honest prices and an app that's built to last beyond launch day.

  • Work directly with your developer

    No account managers or hand-offs. You talk to the person designing and writing your app, so decisions are quick and nothing gets lost.

  • Clear, fixed-price packages

    Every service has a published price and a defined scope. Anything extra is quoted in writing before work starts.

  • Built with app store review in mind

    Builds, listings and privacy details are prepared against Apple and Google guidelines, so your submission has the best chance first time.

  • Support after launch

    Bug fixes, operating system updates and new features when you need them, from the developer who already knows your code.

Popular services

Fixed-price packages taken straight from the current price list.

View all services

How a project works

Four stages, with the scope agreed before any building starts.

  1. Pick a service

    Choose a fixed-price package, or send a short description if you're not sure which one fits.

  2. Confirm the details

    A short call to agree requirements, access and a start date. Anything outside the package is quoted first.

  3. Build and review

    Regular updates with test builds or previews you can try on your own devices and comment on.

  4. Launch and support

    I prepare the release, help with store submission and stay available for fixes and updates.

What clients say

  • Joshua turned a notebook of ideas into a working booking app for my salon in about six weeks. He explained every decision along the way, and the app was approved by Apple on the first submission.

    Hannah R.Salon owner, Cardiff
  • We needed an MVP to show investors. He talked us out of features we didn't need yet, which kept the cost down and got us to a working demo much sooner than we expected.

    Daniel O.Co-founder, early-stage startup, Bristol
  • Our Android app started crashing after an operating system update. Joshua found the cause within a day, fixed it, and now looks after our updates every quarter.

    Priya S.Operations manager, logistics company

Have an app idea? Let's work out what it takes.

Tell me what you want to build. I'll reply with questions, a suggested approach, and a realistic budget and timeline.

Call Send a message